Some of you small business owners might struggle with the idea of spending precious time and limited budget on developing and maintaining a business website and/or Facebook page. I probably don’t need to convince you that both a website and a Facebook page can bring your business exposure and credibility. Nonetheless, questions abound, like:
· Do I need a website, or a Facebook page, or BOTH?
· Where will I find the time or content to post?
· Is it worth the investment?
A website is a great resource for potential customers who want to learn about your company. Great images, professional descriptions and regular updates go a long way in conveying your attention to detail and trustworthiness. Throw in some customer testimonials and a photo gallery, and you’re also demonstrating quality of workmanship and stability. In terms of cost, a few hundred dollars should cover your annual web domain and hosting fees; if you need help with development, a website designer can throw together a basic design for under $1,000 (varies with complexity).
A website is great for educating visitors, but how can you drive people there for a visit? With some web optimization and Google ads, you can capture some traffic when people search for your keywords. You can also give Facebook a try – their users number over 1.19 BILLION worldwide! A Facebook page provides an incredible platform for businesses, and far more interaction than a traditional website alone will bring.
Consider the following advantages that a vibrant Facebook business page offers:
- It’s easy to serve up fresh and appealing content.
- You can zero-in on your target customer more effectively than other advertising methods.
- Your competition may already be using Facebook; don’t let them get the jump on you.
- Facebook marketing is cheaper than traditional marketing tools such as radio, TV, print ads, and direct mail.
- It’s a way to “humanize” your company using personal posts. People buy from someone they know and trust.
- A business page is a terrific way to direct traffic to your website.
- You can learn what your customers like and don’t like by how they respond to a post. It’s like having your own focus group.
- Facebook is “mobile ready”, meaning that your posts will look good when viewed from a desktop computer or a phone.
- Getting referrals is easier than ever. People love to share their experiences with others on Facebook. Plus, the referral comes from a friend, not just a professional reference/testimonial on your website.
- It helps you build brand loyalty. If you consistently provide valuable and entertaining content, your followers are more likely to do business with you than with a company that has no Facebook presence or a poorly run page.
There’s no cost to create or maintain a business Facebook page, and it’s easy to post photos, special events, etc. But for best results, you should definitely consider a well-defined schedule for your posts, professional-quality images, a strong branding campaign, as well as Facebook advertising.
So why the hesitation to develop a fresh website and an engaging Facebook page? By ignoring either one of these marketing tools (or using them poorly), you are missing opportunities to reach and engage new customers at a much lower cost than many other marketing tools. But most importantly, as a small business, you face competition at every turn. Don’t let someone else get the business just because they took the time to create a respectable online presence.
At inTrust Marketing, we want to make you, the small business owner, look better than ever! Contact us for help with all your business & marketing needs. firstname.lastname@example.org