Tips to Convey Trust (When You Haven’t Yet Earned It)

“If people like you, they’ll listen to you. But if they TRUST you, they’ll do business with you.”

— Zig Ziglar

In today’s crowded marketplace, customers need only search the web to find scads of your competitors. There are lots of ways to differentiate your product or service from the others… design, price, branding, etc. If your website, facebook page and other marketing materials convey TRUST, you’ll be at the head of the pack.

How to convey Trust?  Of course, by providing high quality products and excellent customer service you can EARN trust.  But for new customers who haven’t yet had first-hand experience with your product and service, where do you start?

Customer referralsYES! Ask your satisfied customers to share their experiences with others. If they’ll write a testimonial which you can post on your website, that can go a long way towards giving potential customers the comfort-level to give YOU their order.

Fresh content YES! An outdated website and stagnant blog will leave potential customers wondering: “is this company equipped to handle my needs if it can’t handle their own website?” or “is this company just behind the times…or are they altogether out of business?” Make sure you update images, promotions, that little copyright date at bottom of website…and try to post regularly on your blog (once per month at the bare minimum).

Pristine grammar, punctuation and spellingYES! Mistakes of the written-language-sort are extremely unprofessional. Further, they show a severe lack of attention to detail (some may equate poor attention to detail to poor overall quality). What’s more, this sort of careless error can leave the customer with an impression that you just don’t care (not a good way to start a new relationship). The old saying is true: “You never get a second chance to make a first impression”.


At inTrust Marketing, we want to make you, the small business owner, look better than ever! Contact us for help with all your marketing needs. info@intrustmarketing.com