Short and Sweet

short and sweet

When it comes to business marketing materials, I love brevity.  Concise text.  Charts.  And ooooh… I’m a sucker for bulleted lists.

Sure, there is a time and place for long, elegant text.  For example, the stack of books that I take on vacation will have an abundance of flowery words to vividly describe scenery and paint characters’ features in my mind.  For me, there’s nothing better than a good book to entertain, to evoke emotions and to awaken the imagination.  I love spending hours upon hours leisure-reading.  And I hate when a good book comes to an end.

However, when it comes to “real world” reading, I have no use for flowery.

As a businessperson, I’m BUSY.  I just want the quick facts.  There are 100 tasks on my plate so a bulleted list or summary (versus text-heavy paragraphs) is so appreciated!

As a consumer, I want product packaging to call out key benefits so I don’t have to stand in the aisle at Target and compare benefits of Bluetooth speaker “A” and Bluetooth speaker “B”.  I just want the packaging to quickly help me decipher which Bluetooth speaker fits my needs best.  Also, for products that require assembly, can I get some clear instructions, please?

That’s all for now!

At inTrust Marketing, we want to make you, the small business owner, look better than ever! Contact us for help with all your marketing needs.

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